MY ROLE
PROJECT DURATION
LINK
THE PROBLEM
THE GOAL
THE PRODUCT
They are in charge of linking people in need with free available resources in the city. In this case, they launch a network in which people can indicate where are fruit, vegetal and medicinal trees or bushes to collect for free in the city. In this way, institutions and people of Brooklyn with food shortages are helped. This can also be used by any citizen who wants to enjoy the city’s free resources, by registering as a member.
Pachamama primary target users include young and adults who are commited to link with natural free food.
SUMMARY
They are in charge of linking people in need with free available resources in the city. In this case, they launch a network in which people can indicate where are fruit, vegetal and medicinal trees or bushes to collect for free in the city. In this way, institutions and people of Brooklyn with food shortages are helped. This can also be used by any citizen who wants to enjoy the city’s free resources, by registering as a member.
Pachamama primary target users include young and adults who are commited to link with natural free food.
Down: Part of the Pachamama user investigation: user personas, user stories and problem statments.
iterating on designs
After doing user research, competitive audits, and some ideation exercises, I designed the first lo-fi mockups and prototypes in Figma.
Then, I conduct a usability study with 5 participants.
The results that emerged from this study allowed me to create an affinity diagram (with Miró tool) to organize all the information collected and generate insights.
Usability Testing
Parameters
Study type: Unmoderated usability study
Location: Upper Bay, USA. / Remote
Participants: 5 participants
Length: 60 minutes
ABOUT THE STUDY
Like always, I did surveys, interviews and usability study for identifying problems in the design of the product, uncovering opportunities to improve and learning about the target user’s behavior and preferences.
Some of the questions were:
- You’re considering looking for an apple tree on the way from home to work. Please download the app and find it.
- You have some questions about how to harvest a particular bush. Search in the app where you can ask your questions.
- Your app is crashing. How can you get rid of the error?
- You’ve been told to add a new tree. Use the web to find out to do it.
Insights
After analyze and syntetize the results of the research (answers, KPI´s like time on task, navigation vs. search, user error rates, drop-off rates), I promote insights: they were grounded in real data, easy to understand and inspire direct actions.
So I prioritize this research insights from the most urgent to the last and improve pain points.
Refining the Design
Based on the insights from the usability studies, I applied design changes like put a microphone asset for improve the accesibility; create a easy to find help button, improve map visibility and arrange items on screen, among others.
Down: Part of the Hi-Fi prototype.
Accessibility
Use of the WAI guides.
(Web Accessibility Iniciative)
Accessible design for neurodiversity.
ALT attributes for descriptions.
Take Aways
Testing concepts as often as possible, whether with A/B testing or user testing, the goal should be to get the most value with the least effort.
Starting with simple prototypes and displaying them for early iteration is the most effective approach, and in many cases, the most time efficient as well.
Using proven and successful designs, like Google Maps, and reusing systems like Material Design, certainly saved a lot of time and work.
