MY ROLE
PROJECT DURATION
LINK
THE PROBLEM
They needed the integral creation of the brand, from its visual identity to the creation of its institutional website.
THE GOAL
SUMMARY
That was my path: show it as a modern, agile, clean brand, with the aim that its users can, easily and in a few steps, get their first seed of what will later be their integral space.
Down: Global view of the style guide implemented for Habitec Haus.
WHAT YOU GET
A pregnant, simple imagotype that represents the modules and their implicit connection. The typeface is modern sans serif, all amalgamated in a straight system.
A basic color palette, which works neatly and elegantly.
A simple and modern design, which can be adapted to different environments and will appeal to a wide spectrum of key users.
The website
A responsive page full of white spaces that give the design openness and cleanliness made in WordPress.
Down: Style guide creation: a library of components with design and application guidelines.
When the pillars of a corporate identity are decided, one stage ends and the next begins: the implementation phase. At this point, the theory becomes practical and the brand comes to life.
Reflection gives way to action and ideas become tangible facts.
The overall design of Habitec Haus was put in place, working properly on all types of media and devices.
Take Aways
Creating a visual identity from scratch is hard work and sometimes cumbersome. There is nothing to rely on, the sheet is blank.
But the gratitude that one feels when finishing the project and seeing the solution from "nothing" to "everything" is one of the most pleasant sensations to experience.
That's why I decided not to use WordPress templates and make them custom. This time I was able to implement my work from scratch and confirm that following an orderly and pre-defined process is the best way to face a project.
